When it comes to lead generation, companies are always racking their brains: How do we approach potential contacts, how do we get them excited about our products and services? And how do we do all that without personal contact? Digitalization as a solution approach presented B2B companies with challenges not only during Corona.

The metaverse is being placed by tech companies as an auspicious future trend, relying on sophisticated technologies and products to create a new reality in tomorrow's world. At the heart of the developments AI creates lucrative worlds of experience and consumption. Metaverse, blockchain, cryptocurrencies and NFTs in Web 3.0 - which technologies hide behind this jungle of terms?

Artificial intelligence in the field of creativity? When creative curiosity meets artificial intelligence, things get exciting. Especially in marketing, there are exciting new opportunities to use AI-based tools in an innovative and targeted way. The new programs are auspicious and promise to make the work of creatives and designers easier in the most diverse areas and to bring optimizations.

For all those who are also on their way to discovering AI for themselves and do not have to deal with it every day, we clarify the most important technical terms in this article. Are you wondering what data mining actually means and what Python is all about? You'll find it here, simple and straightforward.

Anyone thinking about employee retention cannot avoid dealing with the entire employer branding process as part of an all-encompassing branding strategy. An authentic employer brand with rough edges, which is not only accepted by employees but also exemplified, is a perfect basis for all measures designed for employee retention.

Some may wonder what bees actually do in winter. Others may wonder how agencies actually create projects on their own. Let me tell you a story about that.

Good stories impress us - in marketing as in life. That's why clear storytelling brings more attention, more leads, more continuity in the overall strategy. A good, stringent story can be experienced on all communication channels and with all senses. So much for the theory.

What can be learned from the global roll-out of a digital marketing strategy? From the USA to Europe and China - SPS MARKETING introduced a global digital strategy for the corporation Magna International. This process produced 10 valuable learnings, which we also present in a separate webinar. These insights are useful for implementation of other digital campaigns as well.

Posting regularly is mandatory for the steady growth of a LinkedIn company page. One to two posts per week should be considered if you want to drive your company’s reach on LinkedIn. But what to post about?

LinkedIn has become the most important social network in global B2B communication and for us, it is an integral part of a successful digital strategy for B2B companies.