Digitization and technological developments are accelerating the dynamics in marketing. In international marketing, too, the starting point is becoming increasingly complex, expectations of user experience are higher, and data protection regulations are stricter. Which new paths and trends are emerging internationally and bringing change?

What factors determine the success of marketing activities in China? Find out in our free webinar which special features are important when developing campaigns in China and what Western companies should bear in mind. With exclusive insider tips.

It’s that time again! Spring has sprung, the birds are chirping, and Easter is just around the corner. Whether you celebrate with a big family gathering, a backyard egg hunt, or just a peaceful day off, there’s no denying the simple joy that comes with this holiday. So, grab your pastels and your sweet tooth, and get ready to hop into the Easter spirit. It’s time to embrace the renewal and new beginnings that this season brings

Three to four times a year, the E3 International Agency Network hosts the E3 Bootcamps, a series ofevents aimed at educating the staff of member agencies on various topics. On March 23and 24, the first bootcamp in 2023 was held under the title "Digital Sessions" at SPSMARKETING in Linz.

Promising, but also challenging, are the opportunities that open for marketers and companies in international marketing in view of the dynamics on the global market. SPS MARKETING has been active in the international E3 agency network for many years, where it is in direct contact with marketing specialists from all over the world. What are the current marketing trends in other countries and what are the stumbling blocks to watch out for?

As SPS MARKETING's digital marketing team continues to grow, scalable workflows are becoming more essential to ensure the team's readiness for the future. With an increase in team members involved in projects, it is only natural that the complexity and workload escalates in parallel. Making it necessary to adopt new structures and work processes. This presents an exciting challenge for our new team leader Amy.

Employer branding is one of SPS MARKETING's core competencies: we know the importance of employee development. But we also know that investing in this area not only improves skills and our own positioning, but also brings many other benefits. With the creation of a new position for the further training of our agency's employees, the management is taking clear steps in the course of growth processes to further strengthen the team so that it can develop its full potential.

To maintain continued success in the future, SPS MARKETING relies on clear growth strategies and makes every effort to implement them sustainably and consistently. This also includes investing in team development, as a motivated and well-functioning team is a company's greatest asset. With the introduction of a middle management level, we are breaking new ground and preparing for the future.

What's better than a team of professionals? Several teams of professionals! Active networking with business partners in a global world is a strategic step and helps face the complexity of international marketing. In the E3 International Agency Network, we at SPS MARKETING share our expertise and experience in an open exchange with other marketing specialists from all areas worldwide, complementing each other and getting excited for the new and unknown. For many years now, this has been the reason for great events which, despite all the seriousness, are also a lot of fun.

AI has long since arrived in our reality - bringing exponential change through exponential growth. The new era of the digital universe is just beginning, hybrid intelligence will transform our lives. This means we are facing major developments for our society, our humanity and our communication. But the economy and the way we do business will also change. What does this mean for marketing as we know it today?