Happy children at the breakfast table, cute puppies in the dewy grass or couples holding hands on a dream beach - in the B2C advertising landscape we are surrounded every day by messages that want one thing above all: to appeal to our emotional world. We are supposed to laugh, pine, sympathize. We should be moved, feel good, be motivated. We should: buy.

The moving image is the medium of our time! In the digital marketing landscape, video content has become an indispensable tool. Videos offer a vibrant, engaging and effective way to communicate complex messages while conveying emotions. Let's take a closer look at the use of high-quality video content in B2B marketing and find out why it has become an essential part of any marketing strategy.

In the fast-paced and sometimes very hectic world of the advertising industry, it’s crucial to organize our campaigns well to avoid potential mistakes and always stay on top of things. Like a yogi who sits in a pose and concentrates on nothing else, regardless of what is happening around him/her, we too must maintain our ease and consistency amidst the daily hustle and bustle. That's where our project management tool Asana comes into play. Asana is a word from yoga teaching and refers to the place and pose in which a yogi sits during his/her exercises. We manage unforeseen changes in plans or staff absences due to sick leave simply by being well organized. The secret to our success? Our personalized Asana board, where we collect and manage all information about our campaigns, helps us bring clarity and structure to our team while weathering all the storms of the advertising industry's daily routine.

You don't have to be an event enthusiast or design lover to bring events to life with creativity. But it does take a plan. A good plan. And exciting ideas. Because it's a well-thought-out event design that makes an event unique and unforgettable. If you want to be remembered, you should consider certain factors to reach the right target group. A guide to success – using the example of our project for Lincoln Electric and the international event WorldSkills2022, which took place in Cleveland (USA).

It's here, our Podcast No. 02! We bring India onto the stage. The sleeping giant of Asia is awakening and advancing to become a big player behind China. A huge market that is also becoming more and more exciting for Western marketeers. Our new episode does one thing particularly well: provide insider information on B2B marketing in India and thus, make the very complex market more understandable!

As a newly appointed team tead on the SPS MARKETING team, in addition to all the new challenges the position brings, I also enjoy the privilege of attending leadership meetings. One of the most exciting meetings of this kind is the annual general meeting of the E3 agency network.

Making information accessible to all is not just an aspiration, it is a legal requirement. People with impairments also want to use digital media, which is why we take care to design content that is understandable and readable for all.

Planning and implementing an effective online campaign requires a thorough analysis of our clients' goals and needs. For us as an agency, it is crucial to ask the right questions to ensure that the campaign meets our clients' expectations and achieves measurable results. In this article, we will highlight the most important questions we always ask before implementing a new online campaign.

The whole world of b2b marketing now available as a podcast: SPS Marketing B2B Experience Hub launches its podcast series to introduce strategies and tools that will help the industry achieve successful marketing and branding in the future. To kick things off, we've teamed up with international agency brandigo to highlight the topic of persona research: what data is important, how do you collect it, and how do you work with it internationally?

Digitization and technological developments are accelerating the dynamics in marketing. In international marketing, too, the starting point is becoming increasingly complex, expectations of user experience are higher, and data protection regulations are stricter. Which new paths and trends are emerging internationally and bringing change?