Efficient campaign management - A declaration of love for our project management tool
In the fast-paced and sometimes very hectic world of the advertising industry, it’s crucial to organize our campaigns well to avoid potential mistakes and always stay on top of things. Like a yogi who sits in a pose and concentrates on nothing else, regardless of what is happening around him/her, we too must maintain our ease and consistency amidst the daily hustle and bustle. That's where our project management tool Asana comes into play. Asana is a word from yoga teaching and refers to the place and pose in which a yogi sits during his/her exercises. We manage unforeseen changes in plans or staff absences due to sick leave simply by being well organized. The secret to our success? Our personalized Asana board, where we collect and manage all information about our campaigns, helps us bring clarity and structure to our team while weathering all the storms of the advertising industry's daily routine.