Posting regularly is mandatory for the steady growth of a LinkedIn company page. One to two posts per week should be considered if you want to drive your company’s reach on LinkedIn. But what to post about?
Many companies show the same perfectly edited images over and over again, combined with slightly modified texts. But no one wants to be constantly bombarded with the same content, and nothing is more deadly to a page's reach than followers ignoring posts because they're simply not interesting enough. We've collected three simple content ideas for B2B companies that you can use to liven up your LinkedIn presence and make it exciting.
Give your followers on LinkedIn exciting insights into production processes by highlighting individual work steps or explaining how many steps are necessary on the way to a finished product. Behind-the-scenes posts build trust with your target group by showing not just perfectly retouched images of finished products, but instead the actual work behind them.
Best practice: film a tour of a production hall, logistics center or a specific company location. The video format makes your "behind the scenes" content seem even more tangible.
Do you have employees who are particularly passionate about their work and are true experts on your company's products and services? Great! Put a face to your business by involving these very people in the creation of your social media content. Bring your employees in front of the virtual curtain and let them speak to your followers as brand ambassadors. Your company's LinkedIn presence will benefit because posts from real people instantly make a profile seem more approachable and human, all while strengthening credibility.
Posts with and about your employees bring two more big benefits:
Best Practice: Not every post has to be about your company or product. Your employees can build thought leadership and authority in your field by taking a piquant stand on a hot topic.
Have you been answering your company's FAQs only in a dedicated section of your website? Use your social media channels for this in the future. Work with your sales, HR or customer support team to filter out frequently asked questions from your target audience. The more informative and relevant your content is, the higher the interaction time of your target group with your content will be. And incidentally, you'll save your own workforce's valuable time, as they may have fewer questions to answer in the future.
Best practice: Publish a short video clip for each question, in which an employee answers the question and possibly also refers to further content or the right contact person.
Effectively on the move on LinkedIn, with marketing strategies that work. Our digital team at SPS MARKETING enjoys working on tailor-made concepts. Contact us!
