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Chris Berger
HapBee Christmas: The Christmas story of the Bee2Bees continues!
Autor: Mag. Sandra Seck

A Christmas mailing without the honey-sweet adventures of the SPS bees? Impossible! Following last year's success, the Bee2Bees are swarming out again this year. Look forward to very special Christmas wishes!

 

When honey bees become industrious builder bees, they create a beautiful new world in their beehive with colorful LEGO bricks. The resulting bright, impressive works are something to behold. But there are also dark adventures that captivate you! In our very special Christmas story, the bees reveal what Christmas presents the queen has for them this year. Instead of knitting and socks, they are busy with colorful building blocks this winter. But where there is light, there are also shadows! The Bee2Bees become embroiled in dark machinations. Is this a gloomy announcement of great misfortune, or a new heroic story?

 

How do the bees actually get the Lego? Delve into the dark mystery here!

 

This sinister bonus story is exclusive, because it's only for the hardened amongst us! For those who prefer to enjoy colorful stories in motion, we’ve turned the picture book into a short animated film:

 
Part 2 of our honey-sweet Christmas story as an animated film

Continuation of the bee saga

Do you remember last year? If so, then you’ll know that the current Bee2Bees Christmas story is the continuation of last year's story, which takes you into the wonderful world of bees. Back then, the knitting Bee2Bees were also the focus of our direct mailing: with a poem as a delightful Christmas story, a matching illustrated children's book and an order promotion for socks with Christmas, Valentine's and Easter bee motifs. The response from our B2B customers was overwhelming, which is why we decided to continue with the bee saga. Just in time for Easter, the bees set off again to deliver sweet chocolate greetings. The storytelling clearly showed us that especially in times of digitalization, creative direct mailings are regaining value and are perfect for strengthening customer loyalty.

Why bees and Lego?

Building with Lego is all about visions, assembling the pieces, and the challenge of turning your own ideas into reality. The Bee2Bees have mastered this. Because they know that diversity and cooperation lead to success – every brick is a contribution to something bigger. The real magic lies in the community and in creating together, because the combination of different talents and ideas can lead to something wonderful. We too value the common building blocks we have laid with our customers over the past few years and look forward to continuing to work on our shared story in the coming year. The Bee2Bees teach us that even the smallest contributions can lead to something great!

 

Merry Christmas and a creative new year

In this spirit, we wish you all a Merry Christmas and an inspiring New Year! We look forward to creating new worlds together with you in the coming year. May the magic of collaboration enliven your projects. So stay tuned to see what the bees do next! And for the quiet time between Christmas and New Years, treat yourself to some reading time with our exclusive, super-secret bonus story. But beware: the dark adventure of the Bee2Bees is not for the faint-hearted!

Christmas time is reading time!

The Bee2Bees & their dangerous game in the underworld:

Click here for the hard-hitting read.

Chris Berger

Jr. Art Director - SPS Marketing

c.berger@sps-marketing.com
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