B2B trade shows are important marketing tools because they can bring all aspects of a brand to life. In order to win the competition of attention, intelligent trade show design for optimal brand presentation is essential. Find out in this conversation with our two marketing and design experts Gerhard Preslmayer and Peter Thavonat what is important for brands to function spatially.

Advanced technologies, innovative application scenarios, rising customer expectations: As an advertising agency, we experience on a daily basis how new strategies and channels establish themselves on the market and thus change the requirements for contemporary B2B marketing. In order to be able to react flexibly and quickly, we keep our work permanently up to date with productive tools. 

At the beginning of every creative process is the idea. But it doesn't always come to you in your sleep! 
Improve your team's creativity with these top 3 methods for productive ideation. And use our free brainwriting template download to help you come up with good ideas faster in creative sessions. 

With smartphones and editing programs, nowadays, anyone can quickly create their own video. But to score in B2B marketing, you need professional, high-quality video content, which goes through several phases in our production in advance. How does a successful video production work? Today we'll take you behind the scenes for a look at our creative workflow. Step by step, from the customer briefing to the film – that´s how gripping video content is created in our motion design department.

In a time where technology and creativity go hand in hand, SPS MARKETING is at the forefront of bringing brands and products to life in innovative ways. Videos and hyper-realistic 3D animations are a powerful tool to convey complex concepts and technologies. At SPS MARKETING, we have the privilege of working with some of the most innovative companies to transform their visions into stunning visuals. One such project was the EtelligentTerrain BEV Powertrain Solution Video for Magna (Verlinkung Case).

Video content is gaining increasing significance in B2B marketing when it comes to addressing potential customers, convincing them, and ultimately turning them into actual customers (and keeping them afterwards as well). Motion pictures offer us endless possibilities to promote brands and products in creative ways.

Happy children at the breakfast table, cute puppies in the dewy grass or couples holding hands on a dream beach - in the B2C advertising landscape we are surrounded every day by messages that want one thing above all: to appeal to our emotional world. We are supposed to laugh, pine, sympathize. We should be moved, feel good, be motivated. We should: buy.

The moving image is the medium of our time! In the digital marketing landscape, video content has become an indispensable tool. Videos offer a vibrant, engaging and effective way to communicate complex messages while conveying emotions. Let's take a closer look at the use of high-quality video content in B2B marketing and find out why it has become an essential part of any marketing strategy.

In the fast-paced and sometimes very hectic world of the advertising industry, it’s crucial to organize our campaigns well to avoid potential mistakes and always stay on top of things. Like a yogi who sits in a pose and concentrates on nothing else, regardless of what is happening around him/her, we too must maintain our ease and consistency amidst the daily hustle and bustle. That's where our project management tool Asana comes into play. Asana is a word from yoga teaching and refers to the place and pose in which a yogi sits during his/her exercises. We manage unforeseen changes in plans or staff absences due to sick leave simply by being well organized. The secret to our success? Our personalized Asana board, where we collect and manage all information about our campaigns, helps us bring clarity and structure to our team while weathering all the storms of the advertising industry's daily routine.

You don't have to be an event enthusiast or design lover to bring events to life with creativity. But it does take a plan. A good plan. And exciting ideas. Because it's a well-thought-out event design that makes an event unique and unforgettable. If you want to be remembered, you should consider certain factors to reach the right target group. A guide to success – using the example of our project for Lincoln Electric and the international event WorldSkills2022, which took place in Cleveland (USA).