CLIENT

Weller Tools GmbH

Projekt

Product launch RT Active tips

Branche

Soldering technology

PROJECT SCOPE

Global product launch
Strategy, concept & roll out
Microsite with tip finder
Hot-spot animations
Offline & online ads
Sales folder
3D tradeshow communication


THE CHALLENGE

How does one communicate the hallmarks of a new series of soldering tips to the users? How does one transport the innovative systematic thinking behind them? How does one communicate technology leadership down to the smallest detail? Those were the questions that arose at the beginning of the RT Active Tip Campaign.

At SPS MARKETING we quickly realized that it takes more to solder than just a soldering iron. And to sell high end soldering tips, you need a lot more than a few strong messages, smart copy and impressive images.

THE SOLUTION

No compromises – especially not in the user experience.

The high level of precision, performance and power were briefly and memorably summarized under the claim “No Compromise.” 3D animations of all product series were impressively presented n videos, teasers and hotspot animations and paired with keywords. Users were able to use the Tip Finder to find, compare and order their exact RT soldering tip on the microsite or at the tradeshow. The entire information and decision-making process was UX-digitized from the start and presented in an optimized manner.

HIGHEND SOLDERING IN MOTION

Global Campaign Video

THE ONE MESSAGE PRINCIPLE – ACROSS ALL CHANNELS

The RT Active Tip Campaign has been live in seven languages since the summer of 2019. Besides the strategy and concept, it also included the complete roll-out of the integrated communication concept. The main platform is the campaign microsite weller-tools.com/nocompromise, which generates interest through videos, provides deeper interactive information through hotspot animation and guides users to the perfect soldering tip with the Tip Finder. Brochures, ads and banners as well as tradeshow communications at the Productronica 2019 completed the launch.

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Interactive Hot-spot Animations

Landscape & Portrait

Key visual 3D Renderings

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PRODUCTRONICA MUNICH

Successful online & offline tradeshow visuals

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With the RT Active Tip Launch we have developed a master case for Weller’s future product launches, which works quickly, visually and interactively anywhere in the world. We present the partially complex soldering technology in a simple and quick manner without losing the emotional approach.


Mike Hauer

Creative Director Digital

SPS MARKETING

Ready to TransFORM?

Sprechen Sie mit uns

Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Gerhard Preslmayer
SPS MARKETING Linz | Stuttgart 
CEO
Norbert Schrangl
SPS MARKETING Linz | Stuttgart 
Senior Partner, Consultant
Daniela Kühne
SPS MARKETING Linz | Stuttgart 
Creative Director

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