Unforgettable B2B events with emotional experiences that grip and move: In our podcast episode 03, we dive deep into the world of event design and reveal the secret behind the success of an international event that was crowned with success worldwide.
Listen now! Click here to listen to the new episode:
"We completely thought in a different way - but kept the focus on what we want to communicate."
Andreas Fetz, Marketing Communication Director EMEA at Lincoln Electric, knows how to break new ground in the event space and do something different in B2B event design. How does he do it in a way that matches his target audience? In our new podcast episode 03, you'll hear everything you want to know about it: The WorldSkills Competition 2022 is a fantastic project that connects with young people via avatars developed by us in a futuristic look and a dynamic visual language. The importance of visuals was put into practice for this successful event. The realization with its high standard not only inspired the participants of the event, but also the jury of the international E3 agency network and won the BOI in gold, the Best of International Award. Hear about which main elements in the event design were decisive, how to make the right campaign for your target group and what tips Andreas has!
Our hosts Tamara and Peter talk to Andreas about the special features and challenges of the WorldSkills Competition 2022 and give you insights into the current work at the booth of the Schweißen & Schneiden trade fair in Essen. They also take a closer look at the role of architectural design for the booth. Our new podcast is just the thing for you if you want to know how you can bring your corporate culture to life with a B2B event:
A little preview in advance: Andreas Fetz is an experienced B2B marketeer with in-depth knowledge of international marketing, having previously worked for Fronius International and Lenze. The WorldSkills Competition 2022 was a special edition of the World Championship of the Professions, which is considered the top standard for excellence. Our client Lincoln Electric, a global leader in welding, cutting and automation, hosted the event at its Welding Technology & Training Center in Cleveland (USA). For this event we were allowed to design the worldwide campaign and develop the communication strategy. Would you like to learn more about event design? Then also read our guide "In 5 steps to good event design".
