Advanced technologies, innovative application scenarios, rising customer expectations: As an advertising agency, we experience on a daily basis how new strategies and channels establish themselves on the market and thus change the requirements for contemporary B2B marketing. In order to be able to react flexibly and quickly, we keep our work permanently up to date with productive tools.
Digitalization is constantly producing new technical possibilities and changing the needs of our customers - and only those who know and understand them can develop ideas and concepts for them. For us as an agency, using state-of-the-art technologies means continuous learning. In order to achieve outstanding results, we rely on the continuous development of our working methods and the integration of new tools such as Google Analytics 4, Blender, Teambox and HubSpot. These tools not only enable us to work more efficiently, but also to deliver higher quality, more accurate data and ultimately better results for our clients.
Since we work with some of the most innovative companies, we are also challenged to stay up-to-date and therefore competitive in motion design. Thanks to constant training and the switch to new 3D graphics software, we have access to special design techniques that ensure films and animations of perfect quality. The training of the entire department allows the team to have a common level of knowledge that can efficiently handle even the most challenging projects and workflows and makes all the features available to everyone. Integrating powerful software not only expands our creative boundaries but is also a big plus for sharing information efficiently with each other. The open-source program Blender, which recently started supporting us in the design of virtual 3D worlds, is constantly expanding its wide range of functions and thus fulfills all the requirements we need in motion design. What are our requirements and what do we realize? Read more here.
In order to offer our customers high-quality advice on the use of marketing tools, we at SPS MARKETING have built up a first-class pool of expertise that we are continuously developing. When it comes to marketing automation, there's no getting around HubSpot. More and more companies are turning to the big player and using the software to digitize their marketing and sales processes. As a CRM platform, it combines marketing, sales, customer service, content management and operations and helps companies sell their products and services in the digital world. We integrate HubSpot into our strategies to optimize the entire marketing and sales cycle. From generating qualified leads to automating marketing processes, HubSpot offers a variety of tools that help us work more efficiently and reduce costs. Using the built-in analytics, we can continuously monitor and adjust the performance of our campaigns. Due to the wide range of possibilities HubSpot offers for strategic use in campaigns, we place great value on continuous training. By investing time and resources in ongoing skills development, we can better leverage the full functionality of the tool for our customers.
The transition from Universal Analytics to Google Analytics 4 brought a radical change to the Google universe and requires a completely new approach. To continue to gain deep insights into user behavior and ensure the success of our online marketing campaigns, we need to respond to new marketing tools like GA4 and their changing user interfaces. This requires us to develop our skills in web analytics as well. The analytics tool focuses on big innovations and offers a variety of new features, such as enhanced tracking capabilities for mobile apps, improved analysis of events and conversions, and better integration with other Google products such as Google Ads. Google is gearing up for the future and pushing its developments at all levels. A call for us to keep up with the technologies!
The algorithms used on social media platforms are constantly changing and becoming a challenge for customized content creation. In order to be able to set marketing measures in a targeted manner, it is important to adapt to the new modes of operation in a permanent process. Working with the Meta and LinkedIn Business Manager management platforms therefore requires daily re-learning, learning and revising. Continuous learning is the key to successful online marketing. It is not enough to acquire knowledge about the tools once, but here it is called: Stay on the ball!
The increase in complexity has prompted us to optimize the use of resources and ensure the success of our projects with new possibilities. Teambox is an all-in-one solution for agencies that not only enables detailed reporting and activity allocation, but also makes all reports and invoices available at the click of a button. The clear and concise structure and intuitive application make the software easy to use and save us time and money.
Controlling and project management in particular benefit from a significant gain in efficiency, also in collaboration with customers and suppliers. The digital ecosystem allows simplified invoice management in addition to address management and order and time recording in production. With efficient modules for individual reports, detailed forecasts and professional budget planning, all details can be completely stored and prepared in simple steps in a customizable and, above all, easily visible manner. Dashboards and graphical statistics provide a quick overview of the figures. During a project phase, we can also call up intermediate statuses, so that a continuous overview of internal and external services is possible. This gives us and our customers the clear advantage of greater planning security.
The world of marketing is a dynamic world of rapid change, constant transformation and constant learning. Since we as an agency work with state-of-the-art technologies, we face the daily challenge of expanding our digital skills and tool knowledge. After all, our success depends to a large extent on our ability to adapt. If you want to move forward, you have to keep moving!
