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Wolfgang Leitner
3D animations of a new era: We make every idea come true!
Autor: Mag. Sandra Seck

In a time where technology and creativity go hand in hand, SPS MARKETING is at the forefront of bringing brands and products to life in innovative ways. Videos and hyper-realistic 3D animations are a powerful tool to convey complex concepts and technologies. At SPS MARKETING, we have the privilege of working with some of the most innovative companies to transform their visions into stunning visuals. One such project was the EtelligentTerrain BEV Powertrain Solution Video for Magna.

More impact, better visualization

In the modern marketing landscape, 3D visualizations are an indispensable tool for communicating complex expertise efficiently and clearly. Ideally suited for B2B marketing, they work especially well for our technology clients as virtual product presentations. Because with immersive experiences we strengthen our storytelling and increase attention. Our motion design experts use advanced digital modeling techniques to bring static objects and complex processes to life in a three-dimensional space. This is a decisive advantage, especially when physical product demonstrations such as prototypes are not possible. In addition, interactive 3D animations promote engagement and strengthen customer loyalty.

Advanced digital modeling techniques ensure that static objects and complex processes can be experienced in a three-dimensional space

3D simulations in lifelike landscapes 

For Magna's new drive solution EtelligentTerrain, we produced a product film that impressively showcases the performance of the battery-electric 4WD drive system in off-road vehicles. In it, we highlight the high performance of this technology for off-road vehicles, which allows full on- and off-road capability on any terrain. 

The 3D animation illustrates the performance of the battery-electric 4WD drive system in off-road vehicles

Reality versus animation: When boundaries disappear 

Based on the Jeep Gladiator model, we created photo-realistic 3D texturing that covers everything from the paint job and tire tread to the smallest particle of dirt on the windshield lettering. Real footage formed the basis for the animations and served as a point of reference for the placement, lighting and simulations of the vehicle. Some elements of the real desert landscape were completely recreated in 3D to be able to use landscapes and products from the right perspectives. Elements such as dust kicked up by the off-road vehicle or dirt on tires are the imperfections needed to make the rendering look real and perfect. Underneath these selected elements lies the final animated and rendered 3D vehicle, which was previously provided with the correct simulation parameters and finally perfected with color grading.

From the dust cloud to the reflections, everything has been perfectly recreated

Wolfgang Leitner is one of our professionals for complex 2D & 3D techniques and knows what matters in such design processes:

"For a convincing realism, especially in this work step, the details are crucial. You have to approach the result in many small steps. As soon as the right light is set and the texturing is completed, the reflections of the environment are adjusted to the vehicle, which is ultimately the decisive factor for successfully implementing 3D objects in existing fimmaterial. The combination of different tools and plug-ins helps us ensure that the simulations of moving vehicle parts such as axles or tires are physically correct."

We create stunning visual experiences!

Whether it's technical products, innovative technologies or complex services, we have the expertise and experience to transform your visions into stunning visual experiences:

Wolfgang Leitner

Graphic and motion designer - SPS Marketing

agency@sps-marketing.com
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