CLIENT

OTT-JAKOB Clamping Technology

PROJECT

Online marketing campaign for overall systems

BRANCH

Tool clamping systems for machine tools

PROJECT SCOPE

Raising awareness about OTT-JAKOB's comprehensive tool clamping system expertise while simultaneously generating leads through a strategically crafted online marketing campaign.


The task


OTT-JAKOB enjoys global recognition as a technological front runner in machine tool clamping systems. However, its extensive system expertise, which extends beyond assembling individual components like tool clamps, rotary unions, release units, or assistance systems, is not as widely acknowledged. This calls for a focused online marketing campaign to shift perceptions and highlight the company's holistic proficiency in tool clamping systems.


B2B Online Marketing CAMPAIGN

Via Google, LinkedIn and landing page to qualified leads



Via Google, LinkedIn and landing page to qualified leads


At the core of SPS MARKETING's campaign was a landing page featuring a hotspot module showcasing a comprehensive tool clamping system from OTT-JAKOB in one glance. This encourages users to interactively delve into the individual components themselves, gaining a holistic understanding of OTT-JAKOB's competencies and benefits in this market.

SPS MARKETING has meticulously crafted compelling communication advantages across all technical aspects, bolstered by strong call-to-actions prompting direct contact with sales manager for expert-level consultation.


LINKEDIN CAMPAIGN

TARGETING DECISION-MAKERS VIA LINKEDIN



CREATING CURIOSITY VIA LINKEDIN ADS


LinkedIn single and carousel ads featuring the product as the hero garnered significant attention and attracted numerous users to the landing page. Here, they were able to delve into a detailed exploration of the complete tool clamping system. Notably, the carousel ads with a more technical appearance drew even greater attention and generated many clicks.


DASHBOARD

CONVINCING RESULTS WITHIN
A CAMPAIGN PERIOD OF 6 MONTHS



CONVINCING RESULTS WITHIN
A CAMPAIGN PERIOD OF 6 MONTHS

Throughout the entire 6-month campaign duration, the digital channels Google (SEA) and LinkedIn were continuously monitored and fine-tuned. The Google campaign garnered 61,655 impressions and nearly 2,000 clicks, while the LinkedIn campaign achieved 114,106 impressions and 462 clicks, boasting a commendable average CTR of 0.4%. Notably, the LinkedIn campaign reached a significant number of management positions within the automotive sector, showcasing its effectiveness in targeting key decision-makers.


With this campaign we have shown that even products in niche areas that require a lot of explanation can be pushed through strategic online marketing and that the decision-making target groups can be addressed precisely.

Viktoriia Kukla

Digital Marketing Manager

SPS MARKETING GmbH

Ready to TransFORM?

Sprechen Sie mit uns

Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Thomas Catulli
SPS MARKETING Linz | Stuttgart 
CEO

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