CLIENT

Lincoln Electric

Projekt

Tradeshow Presentation “Welding & Cutting”

Branche

Welding & Cutting

PROJECT SCOPE

Development of the communications strategy, concept & realization of 3 booths, digital productions, content compilation, videos, tradeshow invitation, evening event

IT’S INFECTIOUS

By positioning itself as the “No. 1 Solution Provider” in welding technology and with immense solution competency – from equipment to accessories to consumables, to automation know-how and dedicated solution centers - Lincoln Electric offers “Total Welding Solutions.”

The aim is to present to the technically exacting target groups bundled information under the motto “Welding and more” with the key visual of an impressive metallic 3D welding hand – to position the brand and the entire service spectrum.

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WINA 2018 AWARD WINNER IN LOS ANGELES

Mega poster invitation in A2 format



THE BRAND IS THE STAND

That was the Lincoln Electric strategy at the Welding & Cutting 2017 event.
The focus was on the primary booth as the brand world boasting a total of 459 m² of floor space, including the connected VIP area.

Besides the impressive presentation of individual machine components and live demos, the company also celebrated the product launch of the new consumables brand “Special Alloys™.” Moreover, the focus was on the come together and the dialog between customers and sales.

At the tradeshow, Lincoln Electric generated enthusiasm as a technology leader with cross media fireworks of communication, information and entertainment. We are proud to have won, along with the customer, the 2018 WINA Award in Los Angeles.


Norbert Schrangl

Senior Partner, Consultant

SPS MARKETING GmbH

Ready to TransFORM?

Sprechen Sie mit uns

Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Gerhard Preslmayer
SPS MARKETING Linz | Stuttgart 
CEO
Norbert Schrangl
SPS MARKETING Linz | Stuttgart 
Senior Partner, Consultant
Daniela Kühne
SPS MARKETING Linz | Stuttgart 
Creative Director

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