CLIENT

Engineering Firm Laabmayr & Partner

Projekt

Laabmayr – Brand Relaunch

Branche

Tunnel Engineering

PROJECT SCOPE

Logo & corporate design
Corporate communication
Ads
Image brochure
Sector brochures
Web design

TUNNEL VIEW IN COMMUNICATION MATTERS

The assignment called for the development of a new corporate design along with a new communications concept for the engineering firm Laabmayr & Partner, a renowned expert in tunnel construction. It all began with a positioning workshop that was designed to assist with the recharge of the Laabmayr brand and to generate new business activities all over Europe. The service spectrum of tunnel planning, tunnel safety and refurbishment were to be presented simply and quickly and the focus was to be on the core competency, tunnel planning.

A solid communicative foundation was established through the three pillars expertise, safety and passion as well as the positioning as a specialist for the planning and realization of tunnel projects and hollow structures in all sizes and in every environment. At the end, the goal was to clearly communicate that there isn’t a single tunnel, Laabmayr cannot handle. It all culminated in the short and memorable claim “Tunnel Expert Engineering.”

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I have always been extremely fascinated with tunnel construction. The relaunch of Laabmayr & Partner was an exciting challenge for us, because it brought together the thinking of engineers with creative minds. Luckily, we were able to meet each other half way and the result is a highly reduced graphic design that is nonetheless meaningful. It creates a respectable and timeless framework for the big achievements and fantastic projects of Laabmayr.

Norbert Schrangl

Senior Partner, Consultant

SPS MARKETING GmbH

Ready to TransFORM?

Sprechen Sie mit uns

Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Gerhard Preslmayer
SPS MARKETING Linz | Stuttgart 
CEO
Norbert Schrangl
SPS MARKETING Linz | Stuttgart 
Senior Partner, Consultant
Daniela Kühne
SPS MARKETING Linz | Stuttgart 
Creative Director

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