CLIENT

Greiner Bio-One

Projekt

Employer Branding Campaign

Branche

Medical technology

PROJECT SCOPE

Employer branding workshop, focus groups/validation, communication strategies, creative concept, implementation and roll-out, communications building blocks, recruiting campaigns, employee videos.


FOR VARIOUS PROFESSIONAL GROUPS AND COUNTRY SPECIFIC ADAPTATIONS

HR image ad building blocks

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FROM WORKSHOP TO GLOBAL ROLL-OUT

Greiner Bio-One boasts a good image as an international employer. It sells interesting products and offers leeway for self-accountable work. A new employer presentation aimed at anchoring Greiner Bio-One as a preferred employer with the relevant target groups. Another goal was to amplify the identification of existing employees with the company.
Several employer branding workshops, the results of which were integrated into a global, interdisciplinary employer campaign, were the points of departure.

Employer Branding Design Manual

THE NEW EMPLOYER VALUE PROPOSITION

Greiner Bio-One is a place to call home. For visionaries who bring power and ideas to the table. For team players who share their knowledge and allow new things to prosper. For people who can laugh at themselves and are proud to do things that make sense in their work. Greiner Bio-One keeps the doors open to those who can, do and for hidden talent.

The claim “Future in our Blood” is at the heart of a long term employer campaign that works internally and externally.




THE CAMPAIGN
ROLL-OUT

The employer branding campaign was rolled out in different countries and was culturally adapted in terms of both, language and content. The individual subjects speak to the target groups in the different markets while they still form a united visual presentation.

The recruitment toolkit, which was developed for global use can be deployed anywhere if aligned with the needs of the respective location.


Successful brands owe their status to people. And if a brand wants to be successful in the future, investments into people are absolutely essential. Happy employees are the driving forces of any company. This is why employer branding is currently the most sensible investment and delivers a sustainable return on investment.

Gerhard Preslmayer

CEO & Certified Employer Branding Manager

SPS MARKETING GmbH

Ready to TransFORM?

Sprechen Sie mit uns

Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Gerhard Preslmayer
SPS MARKETING Linz | Stuttgart 
CEO
Norbert Schrangl
SPS MARKETING Linz | Stuttgart 
Senior Partner, Consultant
Daniela Kühne
SPS MARKETING Linz | Stuttgart 
Creative Director

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