CLIENT

WKO – Chamber of Commerce Upper Austria

Projekt

Engineering Firms in UA – Cinematic Commercial

Branche

Engineering

PROJECT SCOPE

Storyboard, treatment, actors casting/selection, styling, props, animation, effects, film/musical direction, cutting, post production

ASSIGNMENT

Ahead of the new James Bond movie, the Chamber of Commerce Upper Austria wanted to broadcast cinematic commercials to boost the image of engineering firms in Upper Austria with regard to project prospecting, employer brand and recruitment. The aim was to attract attention by deploying unusual means. The plan was to focus the project on engineers and their fantastic achievements – regardless of whether they were in development, planning, consulting or the handling of projects. The production was to be extremely entertaining and enthralling. Hence, it made complete sense to work directly with a James Bond analogy...

DEDICATED TO CUSTOMER SERVICE

In the 30-second commercial, the engineers from Upper Austria present themselves like “Q,” the world’s most famous engineer and developer of secret weapons for James Bond. This idea was the connecting link to the wealth of inventions and the technical bandwidth of the engineering firms’ services. The Q-lab situation was utilized and true to the original, charged with an Aston Martin. The casting, accessories and lighting moods are completely congruent with the James Bond look. The scrolling copy reads: “Engineering firms commissioned by Her Maj.... eh... – our customers. We know how to do it.

Pragmatic setting: Filmed in the agency’s underground garage.

The objective of this film was to use Bond resources for a production that remains true to the original. Filming in the agency’s underground garage, the cast that was true to the original and the specifically composed James Bond style music all contributed to our mission: the production of a true secret agent movie for the Upper Austrian engineers. I think we achieved an excellent feat.

Norbert Schrangl

SENIOR PARTNER, CONSULTANT

SPS MARKETING

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Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Gerhard Preslmayer
SPS MARKETING Linz | Stuttgart 
CEO
Norbert Schrangl
SPS MARKETING Linz | Stuttgart 
Senior Partner, Consultant
Daniela Kühne
SPS MARKETING Linz | Stuttgart 
Creative Director

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