CLIENT

Bosch Rexroth

Projekt

30 Years of Linear Axles

Branche

Linear Technology

PROJECT SCOPE

Anniversary Label
Anniversary Campaign
Key Visual
Teaser Video
Website Content
Flyer
Social Media Content

30 years of linear technical success:
the Bosch Rexroth anniversary label.

IN THE LINEAR TECHNICAL PASSING LANE FOR 30 YEARS

Bosch Rexroth’s ready-to-install linear axles celebrated their anniversary in 2020. Plenty of reason to take a look back and into the future. For the technology leader, SPS MARKETING created a discovery journey that took an enthralling look back, provided insights into the current product spectrum and an outlook into the future in the direction of smart, mechatronic solution packages. The anniversary campaign allowed customers and prospective clients to immerse themselves into an exciting transformation process, which will be far from over in 2021.


MORE THAN ONE MILLION LINEAR AXLES LAUNCHED

Bosch Rexroth has been a technology leader for more than 30 years and has been moving full speed ahead as a key provider and innovation driver in linear technology. Is there any better way to depict this than in the form of a long haul race analogy that is just as dynamic as it is visual? SPS MARKETING produced a virtual race as a 3D campaign set-up. Not only do the different products compete, it is also possible to perfectly integrate and communicate the benefits that give the products a decisive competitive advantage.


KEY VISUAL IN 3D, STATIC AND ANIMATED.

Start – Finish – Victory



RETAINING THE POLE POSITION IN THE FUTURE

The anniversary campaign centered on the website, for which SPS MARKETING delivered the concept as well as the content. It tells the impressive story of the first linear modules to the first rail guided tables with linear engine drives to the electrical mechanical cylinder. Moreover, the current product portfolio in the linear axle segment is linked to all of its advantages. An outlook into the future of the Smart MechatroniX solutions also launched by SPS MARKETING renders the information portfolio complete.

A flyer as well as content for the newsletter, social media and blogs also attracted attention in conjunction with the anniversary.

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During this campaign we were bold enough to play around to our heart’s content with the linear axles in our 3D Motion Department. The result is impressive and shows, how creative and modular we think and implement even within a limited budget framework.


Peter Thavonat

Art Director

SPS MARKETING

Ready to TransFORM?

Sprechen Sie mit uns

Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Gerhard Preslmayer
SPS MARKETING Linz | Stuttgart 
CEO
Norbert Schrangl
SPS MARKETING Linz | Stuttgart 
Senior Partner, Consultant
Daniela Kühne
SPS MARKETING Linz | Stuttgart 
Creative Director

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