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PODCAST
Tamara Grünzweil
Where Mixed Reality could take us
Autor: Mag. Sandra Seck

When marketing meets science, you should prick up your ears: in our B2B Experience Hub Podcast Episode 04, they give their all to introduce you to the potential of the digital extension of perception! We talk to Christoph Anthes, Professor of Virtual and Augmented Reality, about the promising future of Mixed Reality and its AR and VR technology. An absolute must for tech pioneers who want to bring their innovations to life!

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Initially regarded only as a gimmick, augmented and virtual reality have become indispensable in industry and research. Professor Christoph Anthes is a specialist in the field and has been at home in virtual worlds since the early 1990s. Since then, he has been passionately working on new concepts for the perception of real and digital elements and is always on the lookout for technical solutions to bring together data from both worlds. Our hosts Tamara and Peter love technology trends and go on a "research trip" together with Christoph Anthes. Why can Apple's Vision Pro be a gamechanger? They discuss the significance and opportunities of technology in use in the entrepreneurial environment, what is expected of them and about practical applications. An exciting journey that takes you across answers and more questions like:

Find out how reality and virtuality are combining!
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Christoph Anthes, is a professor for Augmented and Virtual Reality at the Upper Austria University of Applied Sciences in Hagenberg and former head of the Centre for Virtual Reality and Visualization at the Leibniz Computing Centre in Munich. He has been working with VR for over 20 years and AR for over 15. As the main organizer and program director of the ACM Symposium on Virtual Reality Software and Technology (VRST) and with over 40 specialist publications, he has made a name for himself internationally as an expert.


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