What's better than a team of professionals? Several teams of professionals! Active networking with business partners in a global world is a strategic step and helps face the complexity of international marketing. In the E3 International Agency Network, we at SPS MARKETING share our expertise and experience in an open exchange with other marketing specialists from all areas worldwide, complementing each other and getting excited for the new and unknown. For many years now, this has been the reason for great events which, despite all the seriousness, are also a lot of fun.
When international agencies from all over the world come together to pool their knowledge of brand strategy and communication, the result is a concentrated power that is second to none. E3 is a network of independent agencies all over the world that, as a global network, provides answers to international challenges and finds solutions. Because cultural, linguistic, legal and economic differences make international marketing a minefield.
Plan, support, execute - from brand identity development, website design or trade fair marketing to PR, communications consultancy or HR, the members of E3 combine international experience with local knowledge in a wide range of specialist areas, B2B as well as B2C. The sectors also cover a huge range such as automotive, culture, finance, F&B and much more, covering different geographical areas. It is precisely these diverse qualifications that make up the colorful mix that is not only exciting but also promising for clients with international marketing activities.
The regular meetings within the network keep the exchange of information alive and always take place in person at one of the local agencies. The meetings are divided into two annual meetings, AGM in spring and EGM in autumn. There is also a quarterly newsletter and additional information on special events such as the boot camps. During the annual network meetings, all members can also submit their best work and projects to receive the E3 Best of International Award. A jury selects the nominated campaigns to be presented at the meeting.
The E3 Management Committee consists of four members who actively look after the interests of the network for four years. Since last autumn, they are: Jordan Audenaert, President of the BBC agency (Belgium) and President of E3, Paul Everett, Chief Client Officer of The Marketing Practice (UK), Sascha Schmidt, responsible for Consultant & Strategy at Schindler Parent (D), and Tamara Grünzweil, CEO at SPS Marketing in Linz. Their current goal is to jointly move the network forward:
"In the future, we want to network the members more closely with each other and not limit the exchange to the management teams. To this end, we are currently working on various ways of bringing everyone and even the different professions together so that everyone can benefit from the exchange of information and experience within the entire network."
The committee exchanges information in a call biweekly and every 3 months in person in Munich to implement its latest four-year plan. In addition to the priority of facilitating exchange, business development is on the agenda: the network is globally positioned with a focus on Europe and intends to add additional partners in South America and Asia to generate further commercially meaningful benefits. The typical benefits from which an agency profits from an international exchange range from the global check of a product name to experience with regional specific requirements - which are particularly important in China because the channels function differently there - to local partners with a better understanding of the target group and market.
Efficient cooperation in the network is based on an open culture of discussion that builds on trust, without which the partnership could not succeed. Thus, at E3 people exchange experiences and services, talk about which concepts and ideas work well and which do not, discuss market trends and new tools, find new market opportunities together and share industry knowledge. Tamara Grünzweil explains:
"We also talk about problems one has as an agency and about our marketing strategies. This is a very open and honest exchange that distinguishes E3: We are not just a purely economic network, but a community of interests. All agencies work independently of each other."
The partnership has many facets and extends to the exchange of competences or employees: At our location in Linz, a colleague from China will get a taste of Austrian marketing in March and at the same time give us insights into the Chinese market, which is unusual for us. We are very much looking forward to meeting her in person. The organization of workshops and seminars is also one of the pillars of the cooperation.
Bootcamps are held four times a year on different topics such as business development or project management. This year we are hosting the Digital Sessions: digital marketing experts and those who want to become one, strategists and account managers from all over the world will come to SPS MARKETING in Linz in Upper Austria for the two-day event in March. In inspiring presentations by various teams and exciting group workshops, we want to inspire participants with sound knowledge, new approaches to solutions and friendly contacts with colleagues from all over the world. The aim of the event is for all participants to go home with many new insights and a deep understanding of the individual building blocks of digital campaigns.
Whether it's a boot camp or an annual meeting, marketing agencies can easily broaden their horizons with E3, which is why SPS MAREKTING decided to join the network back in 1995: To meet and discuss ideas with international colleagues, get a feel for trends around the world and be part of something bigger!
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