CLIENT

LINZ AG

Projekt

LINZ AG Vorteilswelt

Branche

Energy and grid service provider

PROJECT SCOPE

Campaign, customer loyalty program, ads, prospecting and customer folder, promotional tour, outdoor advertising, TV & cinema commercials, radio commercials online marketing

THE CUSTOMER REIGNS IF HE STAYS FOR A LONG TIME …

The LINZ AG is responsible for delivering basic needs to more than 400,000 citizens in 200,000 households. Of these, 90,000 receive electrical power and a minimum of two other products from the LINZ AG. Since April 2019, these customers reap the benefits of complimentary electricity days and other advantages. Among other things, they are bundled in the “Vorteilswelt” smartphone app and offer discounted shopping, dining at restaurants or reduced admission to cultural events, also at the Öffis or at the e-Laden. The program also includes numerous sweepstakes, etc.

Serious competition on the energy market, great fluctuation and losses of clientele as well as the new market situation resulting from the dissolution of the Enamo were the reasons that prompted the LINZ AG to created added value for their customers and to user in a promotion like the “Vorteilswelt” as a customer loyalty program. SPS MARKETING developed the communications concept for this new customer loyalty program with numerous offline and online activities.



A royal production of two worlds in the form of the royal couple and the Vorteilswelt app on the smartphone that deliver numerous real life benefits.

ROYAL BENEFITS WITH THE LINZ AG VORTEILSWELT

That is the campaign message. Its benefits referred to subjects such as recreation and culture, hotel and gourmet, mobility and services, shopping and lifestyle as well as sports and wellness. SPS MARKETING presented all benefits and communications measures in a truly charming and royal manner, with an oversized smartphone as a key visual and royal protagonist…

Besides ads, outdoor and traffic advertising, radio and cinema commercials, the company launched customer mailings and a whole series of special promotions. Certain highlights were the exclusively dominant posters featuring an oversized smartphone and the promotion tour featuring popular Linz performance artists Patrik Huber and Christine Hinterkörner as the royal couple. Along with their servants, they traveled through downtown Linz and distributed giveaways as well as information literature on the Vorteilswelt. The entire program was packaged into a piece that had been developed especially for the Vorteilswelt, in which the artists delivered humorous renditions of songs, poetry and dialogs covering the content and benefits of the LINZ AG Vorteilswelt and attracted plenty of attention.


MOVIE AND TV COMMERCIALS

were produced as tandem commercial for four Vorteilswelt offers: what made this unique was that all noises and the music had been recorded with mouth percussion tools so that no musical instruments were used.

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As always, SPS MARKETING provided perfect support to us when we implemented the LINZ AG Vorteilswelt campaign. Everything from the concept, to the royal vision to the roll-out, via all media and measures, happened in perfect synchronicity. This is what we expect to get when we want full service.


Mag. Claudia Gahleitner

Campaign Manager

LINZ AG – Kommunikation & Marketing

Promotion Tour

Promotion tour with two Linz-based performance artists as the royal couple, including servants. The promotional appearances happened at the PlusCity/Megaplex Theater when the commercial was launched in cinemas as well as at the Taubenmarkt in downtown Linz and at the Linz Musical Theater.

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The artists developed the stage concept under our direction. We also came up with the stage outfits in cooperation with various professionals. It certainly was not a routine job for us at SPS MARKETING, and the entire team had lots of fun with it.


Alexandra Klinglmayr

Senior Account Executive

SPS MARKETING

Ready to TransFORM?

Sprechen Sie mit uns

Tamara Grünzweil
SPS MARKETING Linz | Stuttgart
CEO
Gerhard Preslmayer
SPS MARKETING Linz | Stuttgart 
CEO
Norbert Schrangl
SPS MARKETING Linz | Stuttgart 
Senior Partner, Consultant
Daniela Kühne
SPS MARKETING Linz | Stuttgart 
Creative Director

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